Webinar: How to Build Loyalty through Predictive Analytics and Personalization

October 19, 2017
Today's customers expect customized and relevant brand experiences that make them feel valued. Loyalty programs need to capture data across physical and digital touchpoints and utilize the data to drive personalized customer experiences. Join Emily Rudin, Chief Customer Officer at CrowdTwist, and guest speaker Emily Collins, Senior Analyst at Forrester in this webinar, which will cover how to: - Build rich first party profiles of your customers by capturing data across all channels - Maximize customer lifetime value through relevant experiences at all stages of the customer lifecycle - Create unique audiences and serve relevant rewards and activities - Leverage machine learning to refine predictive models over time to ensure efficiency and accuracy
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