How USA Track & Field Engages Fans Through Multichannel Loyalty

May 15, 2015
Caleb Bailey, Strategic Program Manager, USATF, and Geoff Smith, SVP, Marketing, CrowdTwist, discuss how USA Track & Field identifies “superfans” using its multichannel loyalty program and the ways the brand rewards its dedicated audience to fuel the fandom. Learn how USATF uses engagement drivers to keep its most passionate followers buzzing and how superfans positively impact long-term business goals.
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