How LEGO is Redefining Customer Loyalty and Engagement
Engaged customers are loyal customers. In order for brands to maximize consumer engagement they must find new ways to connect to their customers, adding value at every touchpoint. Watch Tom Kirk, VIP Engagement Sr. Manager of LEGO's Global VIP Program, along with experts from CrowdTwist and Vibes, as they discuss how LEGO is adding value to the customer relationship through loyalty and mobile engagement with the relaunch of its VIP rewards program.