The Marketer's Guide to Brand Loyalty

September 26, 2019 Catherine Malone

CrowdTwist conducted research into what makes customers loyal, how loyalty programs can help drive better customer experiences, how to create the shopping experiences that consumers want, and how to engage customers beyond their purchases.

Download this research report for access to findings including:

  • 71% of consumers are active in at least one loyalty program
  • 39% of consumers want free delivery and 29% want special member prices and perks as a loyalty program member. 59% of people are willing to pay for a loyalty program with valuable perks
  • 55% of consumers want personalized experiences from brands, but only 12% think their favorite brand executes personalization successfully. 

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