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Demystifying Brand Loyalty Among Baby Boomers: Research Report

January 24, 2017

Thanks to their large population and massive spending power, baby boomers are an important target for brands. Despite the public perception that this group won’t change its ways, this audience is open to trying new things for the right reasons. To attract this audience, brands must demonstrate value in their loyalty programs, offer great customer service, and make it easy for consumers to participate. This is the third report of a three-part research series.

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Capturing Loyalty Across the Generations
Capturing Loyalty Across the Generations

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