The company's growth and innovation reflects the explosion of multichannel engagement and loyalty programs for brands
NEW YORK, Feb, 1, 2018 -- CrowdTwist, the leader in multichannel loyalty and engagement solutions, today announced it increased revenue by 60% in 2017. In a standout year for the company, CrowdTwist also announced investments in machine learning and predictive analytics capabilities, and the addition of several new multichannel loyalty and engagement program clients to its already robust roster of brands.
New Business and Company Growth
CrowdTwist increased new business by 100% in 2017 compared to 2016. New loyalty programs launched in 2017 included initiatives from AMC, Steve Madden, Carhartt, and ASUS, among others. CrowdTwist added a selection of clients across biotech, pharma, alcohol, beauty, consumer electronics and retail industries. December 2017 alone saw the launch of four new client loyalty programs.
"CrowdTwist's growth illustrates the demand for a loyalty and engagement platform engineered for the mobile and social age. CrowdTwist's ability to engage consumers through online video, social media, and email programs builds longer-lasting connections with customers than simple coupons or discounts. This phenomenon is growing across every industry, transcending traditional loyalty models," comments Emily Rudin, Chief Customer Officer at CrowdTwist.
To support business growth, CrowdTwist reported a 25% increase of employees across client services and product engineering.
Innovation and Industry Recognition
2017 saw CrowdTwist investing in new data capabilities and technologies to strengthen client engagement strategies. CrowdTwist clients can now leverage advanced data intelligence and predictive models to reach customers across their influenceable moments, improving conversion, basket size and purchase frequency.
This commitment to innovation is helping build recognition for client programs.
Steve Madden's newly launched loyalty program, SM PASS, was just awarded silver for Customer Engagement Strategies in the 2018 Retail Touchpoints Customer Engagement Awards.
"We recently partnered with CrowdTwist to create the SM PASS loyalty program," said Mark Friedman, President of Ecommerce at Steve Madden. "SM PASS features unique POS integration capabilities that enable customers to seamlessly participate in the loyalty program wherever they engage with the Steve Madden brand; in-store, online or on the Steve Madden app. This integration has helped us create a uniform customer experience across all channels, which in turn, helps increase in-store traffic, drive sales and improve customer satisfaction. We're excited about the impact it's making in our space. We're really proud that the program is already drawing industry acclaim for customer engagement."
CrowdTwist client Zumiez was also recognized for creating a seamless customer experience across all channels. The specialty retailer ranked #1 in the 2017 "Total Retail's Top 100 Omnichannel Retailers" report. Zumiez was awarded the top rank after receiving the maximum score of 100 points across seven criteria — buy online, pick up in-store; search in-store products on- line; shared cart; loyalty points earned/redeemed across channels; return products across channels; three or more channels available for customer service; and pricing consistency across channels.
In 2017, CrowdTwist was named as a Strong Performer in the "The Forrester Wave™: Customer Loyalty Solutions, Q3 2017." CrowdTwist was commended for offering strong marketer friendly tools, investing in expanded loyalty platform functionality, and growing its analytics capabilities.
"Today's brands are increasingly recognizing the need to create emotional connections with their consumers across multiple touchpoints in order to stay competitive," said Scott Matthews, CEO of CrowdTwist. "We attribute CrowdTwist's success in 2017 to the massive spike in market demand for solutions that disrupt the traditional, spend-and-get loyalty model and provide brands with greater consumer insight."
CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, AMC, Nestle, and Zumiez develop a deeper understanding of customers.