CrowdTwist, an Oracle Marketing AppCloud Partner, Launches Application that Provides Loyalty and Engagement Solutions

June 20, 2017 Catherine Malone


CrowdTwist Helps Marketers to Drive Customer Loyalty and Engagement Through Integration to Oracle Marketing Cloud


June 26, 2017 – CrowdTwist, a Gold level member of the Oracle PartnerNetwork (OPN), today announced that it has launched a loyalty and engagement application now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new CrowdTwist application helps marketers to manage loyalty programs that capture rich customer profile data across all channels of customer engagement with Oracle Marketing Cloud through Oracle Responsys. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

CrowdTwist enables Oracle Marketing Cloud customers to build loyalty programs that reach customers across multiple channels such as social, email, web, mobile, and in-store, leading to higher acquisition, engagement, and retention. CrowdTwist programs lead to increased store and e-commerce traffic, larger shopping baskets, greater lifetime value, and more satisfied customers.

“Our exciting new integration with Oracle Marketing Cloud will help provide our joint customers with even richer capabilities for engaging their consumers across channels,” said Scott Matthews, Chief Executive Officer of CrowdTwist. “With this integration, Oracle Responsys customers will get deep insight from rich first-party customer data to better inform personalization across every channel and drive effective loyalty and retention strategies.”

Oracle Marketing Cloud customers can visit the CrowdTwist listing in the Oracle Cloud Marketplace to install the application and begin implementing CrowdTwist in Oracle Marketing Cloud.


About CrowdTwist

CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, 24 Hour Fitness, and Zumiez develop a deeper understanding of customers. Forrester recognized CrowdTwist as a Leader in “The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016” report.

For more information, visit, email, or call 646.845.0646

To learn more about CrowdTwist, please visit


About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.  Visit the Oracle Cloud Marketplace to find all our partner solutions. 


About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit:

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