For any loyalty program, a positive Return on Investment is the true measure of success. To keep a program running, it’s essential to understand what key metrics you should measure that align with your brand goals. This how-to guide identifies five important measurement strategies that will help you determine the business impact of your loyalty initiative. Learn:
- The importance of measuring loyalty program success
- Why loyalty program measurement varies by industry
- How Look-Alike Modeling helps you understand changes in spend behavior
- Why control groups are a necessary part of your ROI analysis
- And much more!