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2018 in Review: The 7 Biggest Trends That Impacted Loyalty

Earning consumer loyalty in 2018 was particularly challenging. Consumer concerns around use of data in addition to increased expectations around brand experience drove a great deal of innovation in the space. This year, brands sought new ways to connect with their customers from customer journey mapping to transforming the in-store experience, to adopting and evolving their loyalty program initiatives.

Download this e-book to learn more about the trends influencing customer loyalty today. 

 

Go Back
How to Win Brand Love in 2019
How to Win Brand Love in 2019

What's Next
Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust
Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust