To nurture connections, sometimes organizations must go beyond what’s traditionally expected and surprise and delight customers. This e-book highlights 10 ways brands use unanticipated surprises to deepen the emotional link with consumers, reinforce loyalty, and drive positive Word-of Mouth. Learn:
- How surprises can amplify loyalty marketing
- Ways to align goals with a surprise and delight strategy
- Which segments are a good match for such an approach
- Fresh real-world surprise and delight examples
- And much more!
