Marketing Predictions for 2018

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INTRODUCTION The marketing landscape is constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It's certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers. This whitepaper identifies the trends and technologies that will provide the maximum opportunity for marketers to impact business, grow sales and drive retention in 2018. CrowdTwist invited marketing thought leaders to share their perspectives on how these trends that will shape loyalty this year, the loyalty programs they consider to be the most innovative in market today, and how brands can leverage emerging technologies and data to deliver relevant, personalized, and valuable customer experiences. Read on to learn insight from key thought leaders and brand marketers about the evolving marketing landscape and the trends that will shape the loyalty industry in 2018. 2

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