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Generation Z vs. Millennials: The Changing Landscape of Loyalty

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GENERATION Z VS. MILLENNIALS: THE CHANGING LANDSCAPE OF LOYALTY 20 Loyalty. Engaged. AMAZON PRIME The largest majority of Millennials named Amazon Prime the program they were most active in. Amazon Prime was also named third most popular with Generation Z. It's not surprising, considering the paid subscription program boasts an impressive membership of over 66 million. The benefits of being an Amazon Prime member include two-day free shipping, unlimited streaming of movies and TV shows and access to Kindle books, all for a monthly fee of $10.99 or $99 for a year's membership. Generation Z chose Amazon Prime for the free shipping perk, the access to quality products and the streaming services. Millennials also cited free shipping as a driver of their participation but also noted that Amazon Prime provides convenience, a great product selection at competitive prices and quality service and dependability.

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