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The Ultimate Guide to Omnichannel Loyalty

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THE ULTIMATE GUIDE TO OMNICHANNEL LOYALTY 2 Loyalty. Engaged. Contents Introduction....................................................................................................3 Traditional Loyalty vs. Omnichannel Loyalty.........................................4 Designing an Omnichannel Loyalty Strategy........................................5 Connecting Customers Across the Ecosystem.....................................6 1. Convenience..............................................................................................7 Integrate Mobile Payment.................................................................7 Offer Tender Neutral Rewards.........................................................8 Receipt Scanning for Extra Points...................................................8 Encourage Check-Ins........................................................................9 Reward for Social Engaging.............................................................9 2. Relevance.................................................................................................10 Incentivize Information Sharing....................................................10 Encourage Social Connect............................................................11 Motivate Members to Take Surveys.............................................11 Create Relevant Marketing Experiences...................................12 Celebrate Customer Milestones and Special Occassions.....13 3. Value...........................................................................................................14 VIP Events...........................................................................................14 VIP Access to Online Sales and Offers.......................................15 Limited Edition Rewards.................................................................15 Apply Discounts in Real-Time.......................................................16 Reward with Offers Back at POS..................................................17 Use Geolocation Services to Surprise and Delight................17 Conclusion.................................................................................18 About CrowdTwist.....................................................................................19

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