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Demystifying Brand Loyalty Among Baby Boomers: Research Report

Issue link: https://resource-center.crowdtwist.com/i/776802

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Page 16 KEY FINDINGS Loyalty. Engaged. MOST IMPORTANT BENEFITS TO BABY BOOMERS 74.2% Discounts/ coupons 69.2% Cash back/ credit 0.7% Social Recognition 36.5% Free products or services 6.7% Brand experiences 5.5% One-of-a-kind merchandise 31.5% Donations to charities 8.9% Earn status CrowdTwist, 2015 (*Respondents chose more than one answer)

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