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Research Report: Gen Z, Millenials, and Beyond

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Loyalty. Engaged. Loyalty Research Report: Gen Z, Millennials and Beyond 2 Contents Introduction ......................................................................................................3 Research Demographics ..............................................................................4 Loyalty Program Membership .....................................................................6 Reasons for Joining a Loyalty Program ..................................................8 Loyalty Program Engagement ....................................................................10 Reasons for Abandoning a Loyalty Program ............................................12 Brand Loyalty ..................................................................................................14 Purchasing Habits .........................................................................................16 Shopping Experiences .................................................................................18 Increased Consumer Skepticism ................................................................20 Popular Loyalty Programs by Generation .............................................23 Gender Insights ............................................................................................24 Earning Loyalty Across Generations ......................................................28 Conclusion .....................................................................................................34

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