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Loyalty Research Report

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Loyalty. Engaged. Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust 2 Contents Introduction ......................................................................................................3 Research Demographics ..............................................................................4 Increased Consumer Skepticism .................................................................5 Overcoming Skepticism with Consumer Value ......................................7 Consumer Loyalty Program Membership ................................................8 Reasons Consumers Join Loyalty Programs ........................................10 Loyalty Program Engagement ..................................................................12 Reasons Consumers Abandon Loyalty Programs ................................14 Brand Loyalty .................................................................................................16 Purchasing Habits .........................................................................................18 Shopping Experiences ...............................................................................20 Trends by Consumer Affluence ...............................................................22 Trends by U.S. Location .............................................................................24 Most Popular Loyalty Programs in the U.S. .......................................26 Engagement Solutions and Recommendations ................................28 Conclusion .....................................................................................................31

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