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2018 in Review: The 7 Biggest Trends That Impacted Loyalty

Earning consumer loyalty in 2018 was particularly challenging. Consumer concerns around use of data in addition to increased expectations around brand experience drove a great deal of innovation in the space. This year, brands sought new ways to connect with their customers from customer journey mapping to transforming the in-store experience, to adopting and evolving their loyalty program initiatives.

Download this e-book to learn more about the trends influencing customer loyalty today. 

 

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Loyalty Research: Gen Z, Millennials and Beyond
Loyalty Research: Gen Z, Millennials and Beyond