Five Loyalty Lessons
From Pokemon Go
By Geoff Smith | Sept. 19, 2016
Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks, the augmented reality mobile game has captivated audiences, positively influenced mental health outcomes, and overtaken the world’s biggest apps—including Instagram, Snapchat, Twitter, and even Facebook.
Pokémon Go’s growth seems unprecedented—yet it just keeps getting bigger. This new phenomenon is driving foot traffic in droves, shifting paradigms in loyalty, and bringing people together.