When launching a new loyalty program or changing an existing one, marketers often ponder what key elements make up a great loyalty program. This e-book offers 20 key characteristics brands should consider to maintain consumer interest and drive repeat purchases and engagement. Learn:
- Why a tier structure is a smart strategy to recognize and segment customers
- The importance of personalization to strengthen customer relationships
- How soft benefits can help you stand apart from competitors
- Why tender-neutral programs maximize your value to consumers
- And much more!