4 Ways to Leverage Customer Data to Garner Loyalty

January 27, 2017 Catherine Malone

Consumers today expect you to know them and cater to their needs. It’s all about making use of your customer data effectively. To fulfill this expectation, it’s important to mine the data you collect—across channels—and personalize your content to build more targeted marketing campaigns and programs.

Remember customers’ birthdays with rewards

Obtaining a customer’s birth date can help you move the needle on a number of customer loyalty marketing initiatives. Not only will it give you an opportunity to acknowledge the happy occasion with a free gift, such as bonus points, a sizeable discount, or free samples, but birth date data can help you refine your marketing messages to better suit your audience.

Incentivize profile updates

It’s essential to collect customer data as possible to use for remarketing efforts. To encourage customers to share more about themselves, consider offering an incentive to loyalty program members to update their profiles. You can use the additional insight to personalize and strengthen your current marketing messages and increase your relevance.

Prompt survey responses with points

Brands employ a variety of strategies to obtain more customer data as a vehicle to enrich their experience with the brand. By incentivizing customers to take surveys, you can motivate them to offer additional insight and help you improve your loyalty marketing outreach.

Segment customers with tiered programs

Tiered loyalty programs are a good strategy if you want to segment your customers around engagement or spending habits. Rather than having a one-size-fits-all program, consider implementing a structure that rewards customers differently based on data about their activity level and purchase behavior.

By capturing customer data over time and using it wisely, you can strengthen your connections to customers and drive long-term loyalty.

Get more loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships. Download our e-book,  41 Loyalty Marketing Ideas.


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