Blog

Insights and views on loyalty and customer engagement.

  • How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

    How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

    It is challenging for brands with multiple entities to connect with customers across their entire portfolio. Francis Ford Coppola uses loyalty as a way of unifying its brands and rewarding customers.

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  • How Tarte Takes Marketing to the Next Level with Mobile & Loyalty

    How Tarte Takes Marketing to the Next Level with Mobile & Loyalty

    In today’s climate of everchanging trends, it has become harder than ever for beauty brands to maintain engagement with consumers. Find out how Tarte uses loyalty & mobile to combat this challenge.

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  • How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

    How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

    It is necessary for brands to create dynamically rendered campaigns that are highly personalized. We discuss how brands can enhance their marketing strategies using UGC and loyalty.

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  • CRMC 2019 Recap: Personalization & Data Are Key to Enhancing the Customer Experience

    CRMC 2019 Recap: Personalization & Data Are Key to Enhancing the Customer Experience

    CrowdTwist recently attended the annual CRMC conference and personalization and data emerged as central themes in the retail world. Here are two key learnings from this year's conference.

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  • How to Leverage Data to Drive Customer Loyalty through Personalization

    How to Leverage Data to Drive Customer Loyalty through Personalization

    More brands than ever are turning to loyalty program data to learn how customers are interacting with them. Here's how you can leverage your data to drive customer loyalty through personalization.

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  • 7 Ways to Earn Customer Love in 2019

    7 Ways to Earn Customer Love in 2019

    A panel of marketing experts discuss the biggest trends impacting customer loyalty this year and share examples of the brands that are winning consumer affection.

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  • The 7 Most Innovative Brands of 2018

    The 7 Most Innovative Brands of 2018

    In 2018, brands were forced to step up their efforts to keep customers coming back. Many chose to innovate and invest in the customer experience. Here are the 7 most innovative initiatives of the year

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  • The Value of Loyalty for Telecoms Brands

    The Value of Loyalty for Telecoms Brands

    Successful loyalty programs provide telecommunication brands with the ability to differentiate from the competition and reduce churn. Let’s take a look at some of the benefits.

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  • 6 Ways to Earn Loyalty from Millennial Moms

    6 Ways to Earn Loyalty from Millennial Moms

    In order for brands to successfully market to millennial moms, they must be conscious of what drives their decisions to purchase from brand over another. Find out how to engage this important group.

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  • How to Increase Loyalty Program Engagement

    How to Increase Loyalty Program Engagement

    Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.

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  • Brand Storytelling: Using Authenticity to Build Customer Relationships

    Brand Storytelling: Using Authenticity to Build Customer Relationships

    What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.

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  • Capturing the Loyalty of the Skeptical Consumer

    Capturing the Loyalty of the Skeptical Consumer

    Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.

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  • Earning Consumer Trust with Omnichannel Loyalty

    Earning Consumer Trust with Omnichannel Loyalty

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  • Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.

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  • How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.

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  • 6 Customer Loyalty Tactics to Increase Retention and Acquisition

    6 Customer Loyalty Tactics to Increase Retention and Acquisition

    Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones

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  • Trends and Technology Impacting Consumer Shopping Habits

    Trends and Technology Impacting Consumer Shopping Habits

    Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018.

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  • Loyalty Program Strategies for 2018

    Loyalty Program Strategies for 2018

    Loyalty programs will evolve to a new level of sophistication in 2018. Here’s a look into some of the big predictions in loyalty this year.

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  • Make Better Business Decisions by Leveraging Customer Data

    Make Better Business Decisions by Leveraging Customer Data

    Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.

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  • How Loyalty Can Help Retailers Compete Against Amazon

    How Loyalty Can Help Retailers Compete Against Amazon

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