Catherine Malone

  • The Value of Loyalty for Telecoms Brands

    The Value of Loyalty for Telecoms Brands

    Successful loyalty programs provide telecommunication brands with the ability to differentiate from the competition and reduce churn. Let’s take a look at some of the benefits.

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  • Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers

    Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers

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  • 6 Ways to Earn Loyalty from Millennial Moms

    6 Ways to Earn Loyalty from Millennial Moms

    In order for brands to successfully market to millennial moms, they must be conscious of what drives their decisions to purchase from brand over another. Find out how to engage this important group.

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  • CrowdTwist Recognized with Three Loyalty360 Awards

    CrowdTwist Recognized with Three Loyalty360 Awards

    CrowdTwist and four of its clients take home a total of seven awards at the Customer Expo in Nashville, Tenn.

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  • CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs

    CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs

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  • Capturing the Loyalty of the Skeptical Consumer

    Capturing the Loyalty of the Skeptical Consumer

    Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.

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  • CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

    CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

    Research indicates that brands are skeptical of how brands use their data, but omnichannel loyalty programs offer brands a competitive advantage and the opportunity to rebuild trust through relevancy.

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  • Earning Consumer Trust with Omnichannel Loyalty

    Earning Consumer Trust with Omnichannel Loyalty

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  • Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Here are some the reasons why brands are abandoning their store credit card loyalty programs and adopting multichannel loyalty and engagement programs instead.

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  • How Loyalty Programs Have Become a Source of Valuable Insight

    How Loyalty Programs Have Become a Source of Valuable Insight

    Insight captured by loyalty programs can drive successful customer retention and acquisition strategies, grow revenue, increase customer satisfaction and create memorable, personalized experiences.

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  • 7 Steps To Building A World-Class Luxury Loyalty Program

    7 Steps To Building A World-Class Luxury Loyalty Program

    In this guide, we’ll highlight the unique tactics luxury brands can implement in their loyalty offering to encourage greater spend and retention from customers.

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  • Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.

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  • CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors

    CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors

    CrowdTwist, the leader in multichannel loyalty and engagement solutions, announced that Andrew Frawley has been appointed to the company’s Board of Directors.

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  • Make Better Business Decisions by Leveraging Customer Data

    Make Better Business Decisions by Leveraging Customer Data

    Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.

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  •  How to Drive Brand Awareness with Loyalty

    How to Drive Brand Awareness with Loyalty

    In an overcrowded marketplace brand awareness is often a key driver of consumer purchase decisions. Here’s how to design a loyalty program that that boosts the profile of your brand.

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  • 6 Customer Loyalty Tactics to Increase Retention and Acquisition

    6 Customer Loyalty Tactics to Increase Retention and Acquisition

    Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones

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  • CrowdTwist Increases Revenue By 60% In 2017, Launches Loyalty Programs For AMC, Steve Madden, Carhartt, And More

    CrowdTwist Increases Revenue By 60% In 2017, Launches Loyalty Programs For AMC, Steve Madden, Carhartt, And More

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  • Loyalty Program Strategies for 2018

    Loyalty Program Strategies for 2018

    Loyalty programs will evolve to a new level of sophistication in 2018. Here’s a look into some of the big predictions in loyalty this year.

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  • Trends and Technology Impacting Consumer Shopping Habits

    Trends and Technology Impacting Consumer Shopping Habits

    Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018.

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  • Steve Madden Kicks Loyalty into High Gear

    Steve Madden Kicks Loyalty into High Gear

    CrowdTwist customer Steve Madden recently launched their first loyalty program SM PASS, a cutting-edge loyalty program that employs advanced technologies and customer engagement strategies.

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