How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio
It is challenging for brands with multiple entities to connect with customers across their entire portfolio. Francis Ford Coppola uses loyalty as a way of unifying its brands and rewarding customers.
How Tarte Takes Marketing to the Next Level with Mobile & Loyalty
In today’s climate of everchanging trends, it has become harder than ever for beauty brands to maintain engagement with consumers. Find out how Tarte uses loyalty & mobile to combat this challenge.
How Brands Can Amplify Their Content Strategy Using UGC and Loyalty
It is necessary for brands to create dynamically rendered campaigns that are highly personalized. We discuss how brands can enhance their marketing strategies using UGC and loyalty.
CRMC 2019 Recap: Personalization & Data Are Key to Enhancing the Customer Experience
CrowdTwist recently attended the annual CRMC conference and personalization and data emerged as central themes in the retail world. Here are two key learnings from this year's conference.
How to Leverage Data to Drive Customer Loyalty through Personalization
More brands than ever are turning to loyalty program data to learn how customers are interacting with them. Here's how you can leverage your data to drive customer loyalty through personalization.
The 7 Most Innovative Brands of 2018
In 2018, brands were forced to step up their efforts to keep customers coming back. Many chose to innovate and invest in the customer experience. Here are the 7 most innovative initiatives of the year
How to Increase Loyalty Program Engagement
Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.
5 Loyalty Best Practices for Subscription Companies
In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.