Brianna McEwan

  • The 7 Most Innovative Brands of 2018

    The 7 Most Innovative Brands of 2018

    In 2018, brands were forced to step up their efforts to keep customers coming back. Many chose to innovate and invest in the customer experience. Here are the 7 most innovative initiatives of the year

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  • How to Increase Loyalty Program Engagement

    How to Increase Loyalty Program Engagement

    Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.

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  • 5 Loyalty Best Practices for Subscription Companies

    5 Loyalty Best Practices for Subscription Companies

    In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.

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  • How Pepsi Creates Emotional Loyalty

    How Pepsi Creates Emotional Loyalty

    CPG brands are investing in loyalty solutions to help them create memorable and meaningful brand experiences that drive emotional loyalty. Pepsi's new loyalty program, Pepsi Stuff, succeeds at this.

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