Brianna McEwan

  • How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

    How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

    It is challenging for brands with multiple entities to connect with customers across their entire portfolio. Francis Ford Coppola uses loyalty as a way of unifying its brands and rewarding customers.

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  • How Tarte Takes Marketing to the Next Level with Mobile & Loyalty

    How Tarte Takes Marketing to the Next Level with Mobile & Loyalty

    In today’s climate of everchanging trends, it has become harder than ever for beauty brands to maintain engagement with consumers. Find out how Tarte uses loyalty & mobile to combat this challenge.

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  • How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

    How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

    It is necessary for brands to create dynamically rendered campaigns that are highly personalized. We discuss how brands can enhance their marketing strategies using UGC and loyalty.

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  • CRMC 2019 Recap: Personalization & Data Are Key to Enhancing the Customer Experience

    CRMC 2019 Recap: Personalization & Data Are Key to Enhancing the Customer Experience

    CrowdTwist recently attended the annual CRMC conference and personalization and data emerged as central themes in the retail world. Here are two key learnings from this year's conference.

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  • How to Leverage Data to Drive Customer Loyalty through Personalization

    How to Leverage Data to Drive Customer Loyalty through Personalization

    More brands than ever are turning to loyalty program data to learn how customers are interacting with them. Here's how you can leverage your data to drive customer loyalty through personalization.

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  • The 7 Most Innovative Brands of 2018

    The 7 Most Innovative Brands of 2018

    In 2018, brands were forced to step up their efforts to keep customers coming back. Many chose to innovate and invest in the customer experience. Here are the 7 most innovative initiatives of the year

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  • How to Increase Loyalty Program Engagement

    How to Increase Loyalty Program Engagement

    Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.

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  • 5 Loyalty Best Practices for Subscription Companies

    5 Loyalty Best Practices for Subscription Companies

    In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.

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