As we look forward in 2017, attempting to discern what trends will become prominent in the customer loyalty industry, Loyalty360 solicited the unique opinions and perspectives of its members to identify what tendencies, shifts, or progressions they foresee in the New Year. Our 2017 Trends article will be divided among the following five categories: technology, social media, personalization, mobile apps, and how customer loyalty will be defined in 2017. Based on the insightful responses we received, 2017 is shaping up to be compelling and exciting for loyalty marketers.
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CRMC 2019 Recap: Personalization & Data Are Key to Enhancing the Customer Experience
CrowdTwist recently attended the annual CRMC conference and personalization and data emerged as central themes in the retail world. Here are two key learnings from this year's conference.
How to Leverage Data to Drive Customer Loyalty through Personalization
More brands than ever are turning to loyalty program data to learn how customers are interacting with them. Here's how you can leverage your data to drive customer loyalty through personalization.
CrowdTwist Recognized with Five Awards for Excellence in Loyalty
CrowdTwist, a leader in omnichannel loyalty and engagement solutions, today announced it was awarded five Loyalty360 awards during the annual Loyalty Expo in Charlotte, NC.
CrowdTwist is Named a Leader in Loyalty Technology Platforms
CrowdTwist announced today that Forrester Research, Inc., has named CrowdTwist as a Leader in the prestigious “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019."
7 Ways to Earn Customer Love in 2019
A panel of marketing experts discuss the biggest trends impacting customer loyalty this year and share examples of the brands that are winning consumer affection.
CrowdTwist Announces New Partnership with Movable Ink
CrowdTwist Announces New Partnership with Infor
The 7 Most Innovative Brands of 2018
In 2018, brands were forced to step up their efforts to keep customers coming back. Many chose to innovate and invest in the customer experience. Here are the 7 most innovative initiatives of the year
The Value of Loyalty for Telecoms Brands
Successful loyalty programs provide telecommunication brands with the ability to differentiate from the competition and reduce churn. Let’s take a look at some of the benefits.
Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers
6 Ways to Earn Loyalty from Millennial Moms
In order for brands to successfully market to millennial moms, they must be conscious of what drives their decisions to purchase from brand over another. Find out how to engage this important group.
CrowdTwist Recognized with Three Loyalty360 Awards
CrowdTwist and four of its clients take home a total of seven awards at the Customer Expo in Nashville, Tenn.
CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs
How to Increase Loyalty Program Engagement
Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.
Capturing the Loyalty of the Skeptical Consumer
Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.
Brand Storytelling: Using Authenticity to Build Customer Relationships
What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.
CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement
Research indicates that brands are skeptical of how brands use their data, but omnichannel loyalty programs offer brands a competitive advantage and the opportunity to rebuild trust through relevancy.
Earning Consumer Trust with Omnichannel Loyalty
Building Customer Loyalty Through Predictive Analytics and Personalization
Why Leading Retailers are Abandoning Store Credit Card Loyalty