CrowdTwist is Named a Leader in Loyalty Technology Platforms

April 9, 2019 Catherine Malone

CrowdTwist receives top scores in the current offering and strategy categories

April 9, 2019 -- CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced today that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.” The Forrester report states that CrowdTwist’s loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs.

In the report, released today, Forrester identified the 13 most significant loyalty technology providers and evaluated them against 28 different criteria, grouped into three high-level categories: Current Offering, Strategy, and Market Presence. The report shows how each provider measures up and provides vendor selection guidance for B2C marketing professionals.

As part of their evaluation, Forrester noted “[CrowdTwist’s] software-as-a-service (SaaS) solution centers around its ability to track and reward hundreds of purchase- and non-purchase-related activities – such as taking surveys and social sharing – out of the box and is currently investing in an expansion of its CRM and data-management capabilities.” The report states; “For brands interested in building a loyalty program that focuses on driving deeper engagement with the brand, CrowdTwist’s platform will be a good fit.”

The report recommends that loyalty marketers close the gap on the personalization challenges by selecting a technology provider with the ability transform data into customer insights. CrowdTwist received the top score in the Current Offering category, which includes member data management, personalization, and predictive analytics.

The report acknowledged that loyalty technology must connect the broader marketing, commerce, and experience ecosystems, asserting “Loyalty vendors need strong relationships with providers of mobile, social, and marketing automation to extend and enhance their own capabilities.” CrowdTwist also received the top score in the Strategy category which included the criterion of partner ecosystem.

Client references interviewed by Forrester see CrowdTwist as very customer-focused. One reference said, “I’ve never encountered a vendor so willing and useful in helping me achieve my goals.” The report continues: “This glowing praise extends to CrowdTwist’s ‘super simple’ and easy-to-use interface and proactivity in bringing ideas to the table.”

CrowdTwist clients were quick to praise this recent recognition by Forrester. “Congratulations to the CrowdTwist team on this incredible achievement,” said Stephanie Urban, Vice President, Digital Marketing & eCommerce at Tarte Cosmetics. “We are proud to partner with CrowdTwist for our loyalty program, tarte < 3 rewards. The technology and expertise of the CrowdTwist team has enabled us to build a super engaging loyalty program that is authentic to our brand and delivers critical insight about our most valuable customers. We share in their excitement and look forward to our continued partnership.”

Yoel Flohr, SVP Franchise Development, AMC Networks & Studios adds, "Over the past 2 years CrowdTwist's strategic guidance and nimble software has enabled us to develop a loyalty and engagement program that is truly authentic to our brand. We join in congratulating them on their recent achievement as a leader in Forrester’s evaluation and look forward to our continued success as partners."

“CrowdTwist is thrilled to be recognized as a leader in loyalty technology” said Scott Matthews, CEO of CrowdTwist. “Forrester’s evaluation is, in our opinion, a testament to the value CrowdTwist’s technology, support, and partner ecosystem provides to our clients. We will continue to innovate, evolve, and deliver cutting edge solutions to help brands deepen relationships, deliver exceptional customer experiences and drive value.”

Read “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” report and the rankings for each loyalty technology provider here.

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