Articles

Check out our loyalty industry articles and CrowdTwist news

  • Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers

    Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers

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  • 6 Ways to Earn Loyalty from Millennial Moms

    6 Ways to Earn Loyalty from Millennial Moms

    In order for brands to successfully market to millennial moms, they must be conscious of what drives their decisions to purchase from brand over another. Find out how to engage this important group.

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  • CrowdTwist Recognized with Three Loyalty360 Awards

    CrowdTwist Recognized with Three Loyalty360 Awards

    CrowdTwist and four of its clients take home a total of seven awards at the Customer Expo in Nashville, Tenn.

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  • CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs

    CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs

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  • How to Increase Loyalty Program Engagement

    How to Increase Loyalty Program Engagement

    Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.

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  • Capturing the Loyalty of the Skeptical Consumer

    Capturing the Loyalty of the Skeptical Consumer

    Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.

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  • Brand Storytelling: Using Authenticity to Build Customer Relationships

    Brand Storytelling: Using Authenticity to Build Customer Relationships

    What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.

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  • CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

    CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

    Research indicates that brands are skeptical of how brands use their data, but omnichannel loyalty programs offer brands a competitive advantage and the opportunity to rebuild trust through relevancy.

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  • Earning Consumer Trust with Omnichannel Loyalty

    Earning Consumer Trust with Omnichannel Loyalty

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  • Building Customer Loyalty Through Predictive Analytics and Personalization

    Building Customer Loyalty Through Predictive Analytics and Personalization

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  • Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Here are some the reasons why brands are abandoning their store credit card loyalty programs and adopting multichannel loyalty and engagement programs instead.

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  • How Loyalty Programs Have Become a Source of Valuable Insight

    How Loyalty Programs Have Become a Source of Valuable Insight

    Insight captured by loyalty programs can drive successful customer retention and acquisition strategies, grow revenue, increase customer satisfaction and create memorable, personalized experiences.

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  • 5 Loyalty Best Practices for Subscription Companies

    5 Loyalty Best Practices for Subscription Companies

    In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.

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  • The CMO’s Guide to Customer Loyalty

    The CMO’s Guide to Customer Loyalty

    This guide offers strategies for marketing executives to utilize when developing an innovative customer loyalty and engagement plan, from aligning brand identity to leveraging the right customer data.

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  • 7 Steps To Building A World-Class Luxury Loyalty Program

    7 Steps To Building A World-Class Luxury Loyalty Program

    In this guide, we’ll highlight the unique tactics luxury brands can implement in their loyalty offering to encourage greater spend and retention from customers.

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  • Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Why an Emotional Connection Matters in Loyalty and How to Achieve It

    Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.

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  • CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors

    CrowdTwist Adds Andrew Frawley, former CEO of Epsilon, to Board of Directors

    CrowdTwist, the leader in multichannel loyalty and engagement solutions, announced that Andrew Frawley has been appointed to the company’s Board of Directors.

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  • Make Better Business Decisions by Leveraging Customer Data

    Make Better Business Decisions by Leveraging Customer Data

    Successful loyalty programs are a valuable source of customer data. Here are some of the areas where loyalty data can drive effective business decisions.

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  • How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    How Travel and Hospitality Brands Can Go the Extra Mile for Customers

    Travel and hospitality brands should go the extra mile for customers through engagement-based loyalty. Here are some ways to make loyalty programs fun and personalized for each traveler.

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  • How Pepsi Creates Emotional Loyalty

    How Pepsi Creates Emotional Loyalty

    CPG brands are investing in loyalty solutions to help them create memorable and meaningful brand experiences that drive emotional loyalty. Pepsi's new loyalty program, Pepsi Stuff, succeeds at this.

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