Articles

Check out our loyalty industry articles and CrowdTwist news

  • CrowdTwist is Named a Leader in Loyalty Technology Platforms

    CrowdTwist is Named a Leader in Loyalty Technology Platforms

    CrowdTwist announced today that Forrester Research, Inc., has named CrowdTwist as a Leader in the prestigious “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019."

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  • 7 Ways to Earn Customer Love in 2019

    7 Ways to Earn Customer Love in 2019

    A panel of marketing experts discuss the biggest trends impacting customer loyalty this year and share examples of the brands that are winning consumer affection.

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  • CrowdTwist Announces New Partnership with Movable Ink

    CrowdTwist Announces New Partnership with Movable Ink

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  • CrowdTwist Announces New Partnership with Infor

    CrowdTwist Announces New Partnership with Infor

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  • The 7 Most Innovative Brands of 2018

    The 7 Most Innovative Brands of 2018

    In 2018, brands were forced to step up their efforts to keep customers coming back. Many chose to innovate and invest in the customer experience. Here are the 7 most innovative initiatives of the year

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  • The Value of Loyalty for Telecoms Brands

    The Value of Loyalty for Telecoms Brands

    Successful loyalty programs provide telecommunication brands with the ability to differentiate from the competition and reduce churn. Let’s take a look at some of the benefits.

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  • Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers

    Webinar Q&A: Let’s Get Emotional: How To Build Better Relationships With Your Customers

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  • 6 Ways to Earn Loyalty from Millennial Moms

    6 Ways to Earn Loyalty from Millennial Moms

    In order for brands to successfully market to millennial moms, they must be conscious of what drives their decisions to purchase from brand over another. Find out how to engage this important group.

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  • CrowdTwist Recognized with Three Loyalty360 Awards

    CrowdTwist Recognized with Three Loyalty360 Awards

    CrowdTwist and four of its clients take home a total of seven awards at the Customer Expo in Nashville, Tenn.

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  • CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs

    CrowdTwist Consumer Loyalty Study Shows 87% of Gen Z Consumers Want Omnichannel Loyalty Programs

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  • How to Increase Loyalty Program Engagement

    How to Increase Loyalty Program Engagement

    Loyalty program participation is at a high, but many brands still struggle to maintain customer engagement in the program. Here are 4 ways to maintain and increase consumer engagement in your program.

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  • Capturing the Loyalty of the Skeptical Consumer

    Capturing the Loyalty of the Skeptical Consumer

    Here are some of the key findings of our research and recommendations for brands on how to engage and capture the loyalty of the skeptical consumer.

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  • Brand Storytelling: Using Authenticity to Build Customer Relationships

    Brand Storytelling: Using Authenticity to Build Customer Relationships

    What is brand storytelling and how can brands use authenticity to build customer trust & relationships? A look at demonstrating brand values, driving advocacy and differentiating through storytelling.

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  • CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

    CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

    Research indicates that brands are skeptical of how brands use their data, but omnichannel loyalty programs offer brands a competitive advantage and the opportunity to rebuild trust through relevancy.

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  • Earning Consumer Trust with Omnichannel Loyalty

    Earning Consumer Trust with Omnichannel Loyalty

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  • Building Customer Loyalty Through Predictive Analytics and Personalization

    Building Customer Loyalty Through Predictive Analytics and Personalization

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  • Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Why Leading Retailers are Abandoning Store Credit Card Loyalty

    Here are some the reasons why brands are abandoning their store credit card loyalty programs and adopting multichannel loyalty and engagement programs instead.

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  • How Loyalty Programs Have Become a Source of Valuable Insight

    How Loyalty Programs Have Become a Source of Valuable Insight

    Insight captured by loyalty programs can drive successful customer retention and acquisition strategies, grow revenue, increase customer satisfaction and create memorable, personalized experiences.

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  • 5 Loyalty Best Practices for Subscription Companies

    5 Loyalty Best Practices for Subscription Companies

    In a highly competitive space, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help increase customer lifetime value.

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  • The CMO’s Guide to Customer Loyalty

    The CMO’s Guide to Customer Loyalty

    This guide offers strategies for marketing executives to utilize when developing an innovative customer loyalty and engagement plan, from aligning brand identity to leveraging the right customer data.

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