The concept of ‘surprise and delight’ has increasingly grown among brands. Recognition from a positive and unexpected experience often generates an emotional connection and goodwill toward a brand, which ultimately translates to loyalty. This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy. Learn:
- How surprise and delight moments can augment your brand
- What audiences to target with surprise and delight gifts
- Which key business objectives you can solve by implementing surprise and delight activities
- Why surprise gifts should be special and relevant
- And much more!