Quantifying Engagement and Measuring Retention

November 26, 2013
Points-for-purchases made a lot of sense when the measure of a customer’s value was how much they spent. But what about brand engagement and social actions? Peer reviews of products and social posts? How can marketers quantify the value of non-transactional brand related actions and how can they leverage the power of points to drive high value behaviors that lead to greater revenue?
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