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How Pepsi Creates Emotional Loyalty

April 12, 2018

Pepsi recently launched a new loyalty program, Pepsi Stuff ­­­­– a throwback to the popular program of the same name the brand ran in the 1990s. The relaunch of the program is deep rooted in building emotional connections with customers across all generations. Members of the program are awarded points for purchases which can be redeemed for vintage Pepsi clothing and merchandise, tapping into the nostalgia of the older generation while incentivizing a new generation of Pepsi drinkers.

Brand Innovators invited Aziel Rivers, Director of Marketing at PepsiCo and Emily Rudin, Chief Customer Officer at CrowdTwist to discuss the value of building an emotional relationship with customers. Watch this webinar playback to learn how Pepsi successfully creates authentic, meaningful and memorable moments that drive greater loyalty and engagement.

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