Building Loyalty Today

November 26, 2013
People expect to get more for their time, their data and their dollars. The concept of consumer centric marketing has shifted and marketers need to begin embracing the reality that everything they do needs to ultimately benefit their customers as much as it benefits their bottom-line. What does it take to build loyalty in the new customer centric economy?
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Gamification vs. Loyalty
Gamification vs. Loyalty

While all loyalty platforms leverage game mechanics through the use of elements such as points, leaderboard...

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Acquisition vs. Retention
Acquisition vs. Retention

A strong multi-channel loyalty program provides customers with the kinds of incentives that not only get cu...