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How to keep your loyalty program from failing over the holidays
How to keep your loyalty program from failing over the holidays By Jake Weatherly | Oct. 21, 2016 August research from the Berkeley Research Group shows loyalty programs will be a massive...
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The Gender Divide on Brand Loyalty
3 Strategies to Better Serve Millennial Shoppers Nov. 16, 2016 Millennials are increasingly front of mind for many brands and retailers. Polling by Ipsos found that millennials with household...
Rewarding My Social Loyalty
How Loyal Customers Can Be Drawn Away
How Loyal Customers Can Be Drawn Away Nov. 1, 2016 Females are more brand loyal than males, September 2016 research indicates. Most shoppers can be swayed by a different brand’s price or quality,...
To Have a Killer Loyalty Program Retailers Need to Think Big
To Have a Killer Loyalty Program Retailers Need to Think Big Sept. 6, 2016 Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these...
Four Ways a Multichannel Loyalty Program Supercharges Marketing Strategies