November 30, 2016 Michael Ardan

 

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3 Strategies to Better Serve
Millennial Shoppers

Nov. 16, 2016

Millennials are increasingly front of mind for many brands and retailers. Polling by Ipsos found that millennials with household income of at least $100,000 spends on average 53 hours a week online, more than their counterparts in any other generation. Millennials also use multiple devices as part of their routine.

According to a recently published report on millennial consumer trends by EliteDaily, nearly 90% of millennials are actively using two to three devices daily, and roughly half are using social media to interact with their networks or influence buying decisions.

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