Loyalty programs help companies identify and collect rich data about their best customers in order to reward, recognize, and retain them.
This report by Forrester Research, published in June 2017, helps B2C marketing professionals make the case for investment in a loyalty program. It provides a return on investment (ROI) model for loyalty program expenditures using Forrester’s total Economic Impact™ (TEI) framework.
This report will cover:
- The costs and benefits of investing in loyalty strategies and how this will drive incremental value for your business
- How to develop a business a case using Forrester’s TEI Framework
- How to customize the model to fit the unique program requirements of your company