All B2C marketers have heard about the importance of customer experience. Some even claim to be customer obsessed, prioritizing customer understanding, brand strategy, and customer experience. But too few put their belief into practice — until now.
Forrester Research Inc., predicts that in 2018 a faction of forward-thinking brands will surge ahead of their peers by fully embracing customer-obsessed marketing. In their wake, they will leave an ecosystem and a competitive set scrambling to catch up.
Download this research report to learn more.