Read more.

First Name
Last Name
Company Name
I'd like to schedule a call about CrowdTwist's loyalty platform.
By clicking Submit, I agree to the CrowdTwist
Privacy Policy and understand that I may opt
out of receiving CrowdTwist content at any time.

Thank you!
Error - something went wrong!

Gen Z vs. Millennials: The Changing Landscape of Loyalty

July 19, 2017

CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. 

The survey uncovered some interesting results, including:

  • Generation Z prefer shopping in-store more than Millennials
  • 75% of Millennials and Generation Z are willing to share personal info for a personalized experience
  • 63% of Generation Z are active in at least one loyalty program
  • Beauty loyalty programs are very popular with Generation Z
  • Almost 40% of Generation Z want to play games to earn points
  • And more!

No Previous Flipbooks

What's Next
The Forrester Wave™: Customer Loyalty Solutions, Q3 2017
The Forrester Wave™: Customer Loyalty Solutions, Q3 2017