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Demystifying Brand Loyalty Among Millennials: Research Report

January 24, 2017

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement. This is the first report of a three-part research series.

Go Back
The Forrester Wave: Customer Loyalty Solutions for Midsize Organizations, Q1 2016
The Forrester Wave: Customer Loyalty Solutions for Midsize Organizations, Q1 2016

What's Next
Demystifying Brand Loyalty Among Generation X: Research Report
Demystifying Brand Loyalty Among Generation X: Research Report