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Demystifying Brand Loyalty Among Generation X: Research Report

January 24, 2017

The path to customer loyalty can have many detours. This is no different for Generation X consumers. While brands may have to work harder to win loyalty from this skeptical group, it’s time well spent. Securing loyalty from these middle-aged consumers requires that brands be genuine with their marketing initiatives and relevant with their loyalty rewards and offers. This is the second report of a three-part research series.

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Demystifying Brand Loyalty Among Millennials: Research Report
Demystifying Brand Loyalty Among Millennials: Research Report

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Change is Good, Even for Loyalty Programs
Change is Good, Even for Loyalty Programs