The path to customer loyalty can have many detours. This is no different for Generation X consumers. While brands may have to work harder to win loyalty from this skeptical group, it’s time well spent. Securing loyalty from these middle-aged consumers requires that brands be genuine with their marketing initiatives and relevant with their loyalty rewards and offers. This is the second report of a three-part research series.
Error - something went wrong!
Most Recent Content
Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust
Gen Z vs. Millennials: The Changing Landscape of Loyalty
The Forrester Wave™: Customer Loyalty Solutions, Q3 2017
The Loyalty Evolution Research Report
Demystifying Brand Loyalty Among Millennials: Research Report
Battle for the Sexes: The 2016 CrowdTwist Gender Loyalty Report
Capturing Loyalty Across the Generations
Demystifying Brand Loyalty Among Baby Boomers: Research Report