Thanks to their large population and massive spending power, baby boomers are an important target for brands. Despite the public perception that this group won’t change its ways, this audience is open to trying new things for the right reasons. To attract this audience, brands must demonstrate value in their loyalty programs, offer great customer service, and make it easy for consumers to participate. This is the third report of a three-part research series.
Error - something went wrong!
Most Recent Content
Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust
Gen Z vs. Millennials: The Changing Landscape of Loyalty
The Forrester Wave™: Customer Loyalty Solutions, Q3 2017
The Loyalty Evolution Research Report
Demystifying Brand Loyalty Among Millennials: Research Report
Demystifying Brand Loyalty Among Generation X: Research Report
Battle for the Sexes: The 2016 CrowdTwist Gender Loyalty Report
Capturing Loyalty Across the Generations