Create An Evolved Loyalty Strategy, Not Just An Effective Program

November 27, 2017

Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper engagement through emotional loyalty.

Forrester Research Inc. addresses the foundational strategies, technologies, and best practices that make intelligent and lasting customer loyalty possible in this playbook.

 

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Predictions 2018- The Revolution That Is Customer-Obsessed Marketing Finally Begins
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