Why Marvel and other entertainment companies
are focusing on loyalty
Aug. 21, 2016
Marvel has unveiled a new superhero — one with superpowers that are anything but traditional. At San Diego Comic-Con, the movie, video game, and comic book franchise launched into the realm of multichannel loyalty marketing with the introduction of Marvel Insider. This move signifies a rise in the adoption of loyalty programs across multimedia, entertainment, and gaming industries.
Multichannel isn’t unfamiliar territory to retailers like Ulta, TOMS, and Zumiez, some of which have been tracking and rewarding member purchases, information-seeking behavior, and engagement for years.