US: Marvel launches
Aug. 4, 2016
Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film properties. Now the brand hopes to leverage that success by building fan engagement with its digital and mobile properties. Enter Marvel Insider, which Marvel hopes will grow that engagement with the right mix of loyalty incentives.
The programme is a typical engagement-themed construction that rewards fans with points for reading news on Marvel.com, linking social media accounts, watching movie trailers, and checking in at theatres showing Marvel films.