To Have a Killer Loyalty Program
Retailers Need to Think Big
Sept. 6, 2016
Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these programs by offering rewards. But these incentives may not be enough to keep consumers satisfied and happy that they joined it in the first place. Retailers may need to think bigger, and more long-term.
Just because a consumer joins a company’s loyalty program doesn’t mean she’s active in it. Research from Bond Brand Loyalty in partnership with Visa, found that the average internet user in North America belongs to about 13 loyalty programs for companies in various industries.