Six Ways to Decrease Liability in Loyalty Programs

August 10, 2016 Catherine Malone

Six Ways to Decrease Liability
in Loyalty Programs

By Geoff Smith | Aug. 10, 2016

Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that could be a future cost to the business.

Loyalty programs that offer points that can be redeemed for prizes or discounts are popular for consumers because they clearly demonstrate the value of being a member.

 

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