Accor: Loyalty schemes facing up the future

March 1, 2017 Mairead Ridge

It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalized, flexible and digital approach. Let's discover these new trends which will punctuate the daily life of loyalty schemes.

Customer loyalty has a bright future ahead of it. At least, this is what we can see according to a US study carried out last spring by CrowdTwist in partnership with Brand Innovators: over 234 respondents responsible for digital marketing within their companies, 57% plan to increase their investments in loyalty schemes this year. These future investments echo perfectly the profound change in the loyalty industry but mostly, the wish to respond to the new needs of consumers.

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Loyalty Trends in 2017: Examining Trends in Customer Loyalty in 2017 and Beyond
Loyalty Trends in 2017: Examining Trends in Customer Loyalty in 2017 and Beyond

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