With customer loyalty, and specifically loyalty programs set to get more spending this year, we speak to high-profile brands as well as industry experts to find out how to keep efforts fresh.
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Most Recent Content
Webinar Q&A with Emily Collins, Senior Analyst at Forrester Research, Inc.
The Forrester Loyalty Wave and CrowdTwist
CrowdTwist Named a Strong Performer in Customer Loyalty Solutions by Independent Research Firm
Loyalty Program Participation High Among GenZ and Millennials
CrowdTwist Generation Z vs. Millennials Study Provides Snapshot into The Changing Loyalty Landscape
CrowdTwist, an Oracle Marketing AppCloud Partner, Launches Application that Provides Loyalty and Engagement Solutions
Loyalty Trends in 2017: Examining Trends in Customer Loyalty in 2017 and Beyond
CrowdTwist Examines Gender Differences Connected to Customer Loyalty
CrowdTwist Examines Gender Differences Connected to Customer Loyalty By Jim Tierney | Oct. 20, 2016 Loyalty marketers are always seeking better and more efficient ways to target various customer...
Four Ways a Multichannel Loyalty Program Supercharges Marketing Strategies
Why Marvel and other entertainment companies are focusing on loyalty
Why Marvel and other entertainment companies are focusing on loyalty Aug. 21, 2016 Marvel has unveiled a new superhero — one with superpowers that are anything but traditional. At San Diego...
Consumers Prefer SMS for Loyalty Program Updates
Consumers Prefer SMS for Loyalty Program Updates Aug. 19, 2016 Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less...
Will Marvel Help Usher in a New Era of Customer Loyalty Programs?
Will Marvel Help Usher in a New Era of Customer Loyalty Programs? By Jim Tierney | Aug. 12, 2016 When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that...
US: Marvel launches loyalty programme
US: Marvel launches loyalty programme Aug. 4, 2016 Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film...
Marvel’s First-Ever Loyalty Program is All About Customer Engagement
Marvel’s First-Ever Loyalty Program is All About Customer Engagement By Jim Tierney | Aug. 3, 2016 Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics,...
Marvel launches insider program to reward devoted fans