Five Loyalty Lessons
From Pokemon Go
By Geoff Smith | Sept. 19, 2016
Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks, the augmented reality mobile game has captivated audiences, positively influenced mental health outcomes, and overtaken the world’s biggest apps—including Instagram, Snapchat, Twitter, and even Facebook.