CrowdTwist Examines Gender Differences
Connected to Customer Loyalty
By Jim Tierney | Oct. 20, 2016
Loyalty marketers are always seeking better and more efficient ways to target various customer segments. Being able to personalize communications to certain segments goes a long way toward engendering deep brand loyalty.
Gauging customer behavior between men and women poses an ongoing challenge, but CrowdTwist’s new comprehensive study, “Battle For The Sexes: The 2016 CrowdTwist Gender Loyalty Report,” reveals a myriad of habits and tendencies that marketers can learn from and leverage in the future.