CrowdTwist Examines Gender Differences Connected to Customer Loyalty

October 20, 2016 Catherine Malone

By Jim Tierney | Oct. 20, 2016

Loyalty marketers are always seeking better and more efficient ways to target various customer segments. Being able to personalize communications to certain segments goes a long way toward engendering deep brand loyalty.

Gauging customer behavior between men and women poses an ongoing challenge, but CrowdTwist’s new comprehensive study, “Battle For The Sexes: The 2016 CrowdTwist Gender Loyalty Report,” reveals a myriad of habits and tendencies that marketers can learn from and leverage in the future.


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