Consumers Prefer SMS for Loyalty Program Updates

August 19, 2016 Catherine Malone

Consumers Prefer SMS
for Loyalty Program Updates

Aug. 19, 2016

Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less than a quarter of US brand marketers use SMS for their loyalty program, that same study revealed.

Mobile marketing company 3Cinteractive surveyed 3,500 US internet users and 250 US brand marketers. SMS was clearly the largest preference in how internet users want to receive communications from brands. In fact, more than twice as many internet users preferred SMS as email, and the same went for app notifications.

 

 

Previous Article
Why Marvel and other entertainment companies are focusing on loyalty
Why Marvel and other entertainment companies are focusing on loyalty

Why Marvel and other entertainment companies are focusing on loyalty Aug. 21, 2016 Marvel has unveiled a ne...

Next Article
Will Marvel Help Usher in a New Era of Customer Loyalty Programs?
Will Marvel Help Usher in a New Era of Customer Loyalty Programs?

Will Marvel Help Usher in a New Era of Customer Loyalty Programs? By Jim Tierney | Aug. 12, 2016 When Marve...

Let's talk loyalty.

Contact Us!