Boomers or Bust
This Holiday Season
Nov. 21, 2016
While store décor turned to yuletide twinkle before the candy corn was totally off the shelves, this week is when the holiday shopping season kicks in. According to projections, it will be a big one, too. The National Retail Federation expects November and December retail sales to hit $655.8 billion, a 3.6% increase from 2015.
You can bet that a large portion of those dollars will come from Baby Boomer wallets, too. A NerdWallet survey found that 86% of boomers intend on purchasing gifts with an average expected expenditure of $712 each.