Battle For the Sexes: Women Are More Brand
Loyal Than Men and Are Stronger Brand Advocates
Oct. 24, 2016
According to new research from multichannel loyalty and engagement firm CrowdTwist, women are more brand loyal than men, yet price and quality are factors that change buying preferences to preferred brands. The firm’s recently released report, Battle For the Sexes: The 2016 CrowdTwist Gender Loyalty Report, provides a closer look at how men and women perceive loyalty and their motivations for participating in loyalty programs.